ABOUT ABSTRACT

Built by flooring people. Made for real homes.

Abstract Floor Care takes professional floor knowledge and turns it into a simple everyday system — less guesswork, less unnecessary product, better care for the surfaces you live on.
Flooring professionals at work
Abstract Floor Care in a real home
WE KNOW FLOORS

We’ve worked on hundreds of them.

New ones. Old ones. Beautiful ones people are desperate not to ruin. Over and over, we saw the same thing: people wanted clean floors, but didn’t know what to use or how to use it without causing problems over time. So we made the products we wish everyone had from the start.

01

Professional

Created by flooring people, not a generic cleaning brand.

02

Local

Cleaner concentrate made right here in New Zealand.

03

Practical

Built for everyday Kiwi households and real-life mess.

WHY ABSTRACT EXISTS

Good floor care should feel obvious.

A small range, a clear routine and products designed around what floors actually need.

01 · THE PROBLEM

Too much guesswork.

People wanted clean floors, but often had no clear idea what to use, how much water to use, or what would be right for the surface over time.

02 · THE SYSTEM

Make the routine obvious.

A controlled-mist mop, measured pH-neutral concentrate and reusable microfibre keep the process simple from start to finish.

03 · REAL LIFE

Built to be used.

Floor care should fit around the people living on the floor — not turn into another complicated household job.

NEW TO ABSTRACT?

Start with the complete system.

The Starter Kit brings the mop, cleaner concentrate and reusable microfibre heads together in one simple place to start.

SHOP THE STARTER KIT